The world is now more connected than ever before. The web is becoming faster, more affordable, and more accessible for everyone. This trend has made the field of digital marketing incredibly important and something businesses simply can’t ignore.
If you’re interested in using the internet as a marketing tool and want to kickstart your career as a digital marketer, read on. This guide will address how you can build a future in the space.
We’ll go over some common questions faced when applying for digital marketing jobs. We’ll also point you in the direction of some top online resources to help you in your digital marketer job search.
What Is Digital Marketing?
Digital marketing is all about using digital technology together with marketing strategies to promote products and services to specific consumers. Digital marketers reach out to potential customers and connect with them using social media platforms, emails, newsletters, blog posts, video content, organic search engine optimization (SEO), and pay-per-click (PPC) search advertising.
The Digital Marketing Job Market
The digital marketing industry is booming. The last few years have seen a surge in demand for skilled digital marketing professionals. The space now provides excellent career prospects and lucrative compensation packages.
Aspiring digital marketers will find themselves spoilt for choice in terms of job opportunities and specialization options. SEO is one of the most popular areas of work, but you can also focus on search engine marketing (SEM), social media marketing (SMM), email marketing, and website analytics.
As the internet evolves, so does the role of digital marketing. Professionals are expected to be constantly learning and moving with the times. Search algorithms, online advertising platforms, and marketing tools change fast. If you want a career in this field, be prepared to continually learn the latest techniques. Online marketing bootcamps are a great way to stay ahead of the curve and keep your skills relevant.
Tips for Building Your Digital Marketing Career
Let’s take a look at some tips to help you stand out and kickstart your career:
Refine Your Skillset: You need to master both hard and soft skills to excel long-term as a digital marketer. Start with learning basic SEO, content marketing, and analytics. Also work on improving your communication, teamwork, and leadership skills. This not only helps you nail interviews but can boost your career progression in the years to come.
Stay On-Trend: Digital marketing requires staying on top of the latest trends, evolving technologies, and social media platforms around you. Be ready to think on your feet and always be on the lookout for new and exciting opportunities.
Building up Your Digital Presence: Your online presence and activity will count when it comes to working in digital marketing. Your LinkedIn profile, Twitter posts, and other social media accounts may be taken into consideration if you’re applying for digital marketer positions - especially those that focus on social media. If you want to really impress, create a personal website or a blog to show off those writing and communication skills in addition to your social presence.
Network with Other Marketers: One of the best ways to level-up in your career is to mix and mingle with other digital marketers - even if it has to be online only. A strong contact base will take you a long way. You should attend virtual events that give you a chance to network, socialize, and share your experiences. You might connect with those who can help you with your job search.
Build Your Brand: Building your brand means having a distinct identity. As every digital marketer knows, consistency is essential. It’ll enable your continuous growth and assure prospective employers that you’ve consistently worked on your skills and you’re committed to the field.
Learn and Adapt: Recruiters look for candidates who are open to learning new techniques and methods. They expect new hires not only to be effective digital marketers, but also to adapt to the company’s work culture and team structure. You should also be a good team player and make an effort with your colleagues.
With these skills and qualities, you’ll not only become a strong candidate but will build a solid foundation for your future career in digital marketing.
Example Digital Marketing Interview Questions
It’s perfectly normal to feel nervous before an interview. Meeting new people, traveling to an unfamiliar place, and the pressure of making a good impression is uncomfortable for even the most experienced professionals.
The best way to settle the nerves is to prepare yourself. By learning solid answers to the following commonly-asked questions, you’ll build your confidence and feel more relaxed in the interview.
- What’s the best approach to increase website traffic?
- What are the limitations of online marketing?
- Can you use social media marketing for B2B campaigns?
- What’s the use and importance of anchor text in SEO?
- Name some popular PPC tools.
- Name 5 essential elements of a marketing campaign.
- Tell us about a customer trend that’s happening in our industry right now.
- What do you know about Google AdWords remarketing?
- What’s a marketing plan?
- Tell us about some useful digital marketing tools.
- What is real-time marketing? How does it help digital marketers?
- What is ambush marketing?
- How is service marketing different from product marketing?
- What do you know about AMP?
- How do you go ahead with content promotion?
- What are the metrics for measuring social ROI?
- What factors affect the quality score of a PPC campaign?
- List some advantages and disadvantages of email marketing.
- Explain on-page and off-page optimization.
- Mention some characteristics of low-quality links.
Besides technical questions, there are also behavioral questions that help recruiters analyze your attitude, personality, strengths, and weaknesses as a digital marketer. You can find answers to these questions online and in basic digital marketing books. Let’s look at some examples:
- Tell us about your responsibilities in your current/previous role.
- What do you know about this role? What made you apply for this position?
- Have you ever worked closely with a sales team? What challenges did you face?
- How would you market a product if your budget is halved?
- How would you respond if a customer gave negative feedback online?
- Have you ever changed a customer’s perspective of a product that you marketed?
- Have you taken any marketing courses, certifications, or training?
- What are the most important skills you have learned and how will they help in carrying out your job responsibilities?
- What marketing channels do you have experience with?
- Where do you see yourself in the next 5 years?
- Do you like to work with a team or by yourself?
- Why should we hire you?
- Do you have any questions?
The idea behind these questions is for the recruiter to learn more about your personality and attitude. Interviews provide you with the opportunity to put your best self forward and showcase your skills, knowledge, and experience. Your goal should be to demonstrate why you’re a great fit for the role.
How to Search for Digital Marketer Jobs
The Internet has made searching for a job easy, efficient, and fast. You can access numerous websites where companies post job openings. The following websites are highly recommended:
LinkedIn: This is a great portal for both job seekers and employers. You can search for digital marketer jobs and related titles, see company profiles, and network with like-minded professionals. You can build your portfolio on LinkedIn, where you can list your skills, achievements, recommendations, job history, and other aspects that you consider important.
Indeed: Indeed is one of the most popular job search engines in the world. You’ll find plenty of job opportunities for a wide range of different fields, including digital marketer roles at every experience level. With filters like salary, job location, and employer, you can save time and narrow down your search. Indeed also shows employment trends and market competition that can be useful.
American Marketing Association (AMA): This reputed association publishes useful marketing content and hosts events. They have a comprehensive job board where you can search for specific positions. They also provide additional services like resume writing tips, information about social networking, and reference checking - all geared toward aspiring digital marketers.
Monster: Monster is another job platform similar to Indeed. Numerous companies, small and large, post their job openings on the site. Their search bar and range of search filters can help you find your perfect digital marketing position.
Glassdoor: What makes this platform different from others is that you’ll find company reviews from current and former employees. You need to register first, and then you can search for whatever specialization you’re interested in, or more generally for digital marketer stats.
Talent Zoo: This site is perfect for those interested in advertising, designing, and marketing jobs. You can upload your resume and start applying for jobs immediately. You can also read career advice from experts.
MediaBistro: Aspiring content creators, digital marketers, and other media professionals can find an array of job listings here. They also have a section for freelancers. If you’re a freelancer, you can become a member and create a profile to start searching for jobs.
Marketing Hire: The name of this site is self-explanatory. It’s a useful online resource and job board for digital marketer positions. Marketing Hire partners with websites like AMA, Business Marketing Association (BMA), Data and Marketing Association (DMA), and American Advertising Federation (AAF) to list many marketing-based jobs. Apart from job openings, they also offer career advice from experts, marketing career news, career coaching services, and a few other interesting features.
The Next Step in Your Digital Marketing Future
Digital marketing gives you the opportunity to connect with thousands (or even millions) of target customers. A successful online marketing campaign will not only boost sales but bring immense job satisfaction and confidence.
If you want to kickstart your marketing career consider taking our digital marketing course. This intensive bootcamp will provide you with all the skills you need for a bright future in this space. You’ll have the opportunity to build a professional portfolio, learn key internet marketing tools, and network with other aspiring digital marketers. We’ll stick with you every step of the way, to help you achieve your goals and get hired at a top marketing firm.
You might also want to read our digital marketing blog. You’ll find many more marketing-oriented articles including Careers in Digital Marketing (and how much they pay).