What if we told you that there are over 4.5 billion active internet users as of April 2020? According to the International Telecommunication Union, the number of internet users in 2005 was 1.04 billion. That means that the number rose by over 330% in the last 15 years, translating to thousands of new digital marketing opportunities across the country.
Companies have had to adjust their marketing focus in order to stay competitive and reach their target audience. For many companies, that means that they’ve turned to strategic digital marketing campaigns.
In this article, we’ll discuss what digital marketing is, and how you can begin your career as a digital marketer.
What Is Digital Marketing?
Marketing refers to the way a brand tells its target audience what their product (or service) is, and why it’s worth buying. Marketing is all about connecting with potential customers or clients at the right time and place. In the early 2000s, people standing on the sidewalk or handing out flyers and pamphlets were a common sight; and brands with big budgets used newspapers or TV commercials to market themselves. But times have changed, and so has the way companies choose to advertise.
Now, the best way to market to the public is through digital marketing. Digital marketing includes all of the steps that are taken to market a product or service using the internet or an electronic device. Social media platforms, websites, email, and search engines are all heavily used in the digital marketing space to connect brands with their target audience.
Jobs In The Field
The digital marketing industry is thriving! In the last decade, the industry has grown exponentially. According to experts, the industry is expected to continue to grow at a steady rate. Because of this, the world is experiencing significant demand for skilled digital marketers.
Some of the job profiles in the digital marketing industry are:
- Analytics manager
- Digital director
- Ecommerce manager
- PPC Search Manager
- Social Media Manager
- CRM Manager
- Marketing Manager
- Marketing Director
- Search Manager
- Sales Director, and so on.
Why Get A Digital Marketing Certification?
Since the field is relatively new, there aren’t many traditional degrees or courses to pursue. This is where digital marketing certifications come in. Digital marketing certifications are a great way to keep up with the ever-evolving digital marketing trends. These courses provide you with the mindset behind successfully marketing and selling products or services online.
There are many digital marketing courses online, and it can be hard to choose the right one for you. To help you out, we have compiled a list of our top recommendations for digital marketing courses in 2020.
Digital Marketing Certifications and Courses To Consider:
- Thinkful’s Digital Marketing Bootcamp
Thinkful provides two options for in-depth digital marketing courses; one is full-time, and one is a part-time course. We’re so confident that our courses will kickstart your career, that our students pay nothing until they graduate and land their first career role.
The reason that Thinkful’s courses are so successful is that we not only teach you the skills to thrive in your digital marketing career, but we also set you up for success to land actual jobs. Thinkful’s courses teach you how to set up interview-ready portfolios, and ace your interviews too! Hands down, Thinkful’s Digital Marketing bootcamp courses are our top picks.
- Google Digital Garage
Google Digital Garage has a variety of digital marketing courses to offer. If you are just starting out, you can opt for the beginner level courses that deal with the fundamental concepts. Once you feel confident that you know your basics, you can turn your eye towards the more advanced concepts such as PPC, social media marketing, and content marketing. Google Digital Garage gives you the opportunity to learn at your own pace.
- HubSpot Content Marketing Certification
We would risk it and say that content is at the core of a fool-proof digital marketing strategy. So, it’s a good idea to get content marketing certified. This course is free, and it will take you about 7 hours to complete. You can complete it at once or break it up into multiple days. It’s your call, you’re the boss.
- HubSpot Inbound Marketing Certification
Inbound marketing discusses ways in which you can attract potential customers with the help of specific content. It’s all about attracting customers to you, rather than you needing to chase them down. HubSpot Inbound Marketing Certification will teach you how to do just that! The course is free of cost, and you can learn at your own pace.
- Digital Marketing Certification Course from LinkedIn Learning
If you’re interested in learning about real-life experiences from industry experts, this is a great option. The course includes concepts of SEO, Lead Generation, Google Analytics, and a lot more. You can also access this course for free for one month.
- Digital Marketing Courses From Coursera
The courses available on Coursera are by reputable institutions and universities. These institutions include the University of California, the University of Illinois, London Business School, and so on. Another bonus of these courses is that a team of experts provides constant support to answer your questions. Coursera offers you a free 7-day trial.
- Digital Marketing Strategies By Kellog School Of Management
This course is for professionals and managers wanting to improve their skills, all while growing in their respective organizations. This course focuses on understanding the needs and wants of customers and formulating business strategies accordingly.
- Free Marketing Courses From edX
This might be a good choice for you if you want to save money while learning from top universities like UBC, the University of Berkeley, and the University of Columbia. This course also provides you with the opportunity to interact with the professors to answer your questions.
- Facebook Blueprint
This is one of the many platforms that provide free access to an extensive range of digital marketing courses. The courses are designed by professional marketers with years of experience in the domain. On successful completion of the course, you will be awarded a certificate of completion.
- Master Digital Marketing By London School Of Business
This course starts with the basics and then takes you in-depth into digital marketing concepts. It teaches you to use the 3C framework and choose the metrics that should be tracked. Throughout the course, you get several assignments. Once completed, you will get you a certificate of completion from Emeritus.
- Copyblogger Certified Content Marketer
This course is quite advanced with relatively complex coursework. We say complex because you need to get your work reviewed in detail by a member of the CopyBlogger editorial team. If you are someone who wants to earn a living as a professional copywriter specializing in content marketing, this program is for you.
Tips Before Choosing A Program
Before you enroll yourself in any certification course, it is important to recognize your strengths, interests, and the resources you have at your disposal. It is also important to realize that sometimes certifications are not enough to land a job. Practice what you preach through building a solid portfolio to show potential clients what you can provide, and never stop learning.
If you have any more questions about getting started in the digital marketing field, a member of the Thinkful team will be more than happy to help guide you in the right direction!