Digital Marketing Courses

If you’re interested in becoming a digital marketer, now is the time to do it. The field of digital marketing is growing quickly. Brands are flocking to digital platforms to promote their products and services every day. And because of the popularity of digital marketing, an array of job opportunities has opened up in this field.

Digital marketing is a relatively new field, but the education behind it is evolving rapidly. We'll discuss the basics of digital marketing, what you should look for in a digital marketing course, and our top course recommendations.

Why Is Digital Marketing Important?

Digital marketing is one of the most convenient and efficient ways to reach customers. For that reason, businesses large and small need to turn to digital marketing to survive the rising competition. To give you some more insight, we’ve created a list of specifics to show you why digital marketing is critical for brands today.

• Expansion: Digital marketing appeals to customers who want to buy products and services online instead of driving to the store. Moreover, it does not bind businesses by geographical constraints.
• Interactivity: Web applications and other tools help businesses directly communicate with customers. Through comments, messages, emails, and other media, it is much easier to receive feedback and provide an exceptional customer experience.
• Personalization: Digital marketing includes tracking customer behaviors to serve them better. Because of this, brands can create more personalized experiences. Emails are one of the best ways to reach customers in a personalized manner.
• Flexibility: Depending on your target audience, you have a variety of digital marketing options.  Some examples of these options are content marketing, banner ads, google ads, social media posts, and more. You have the ability to adjust your marketing plans to suit your desired outcome without too much hassle.
• Solving Problems: Since you can easily get feedback from people through digital avenues, it becomes easier to solve their issues. This thereby increases customer satisfaction and helps earn customer loyalty.
• Cost-effective: Digital marketing is cost-effective, especially for small businesses. They can reach a wider audience while investing in fewer resources. With good digital marketing strategies, small businesses can expand even with budget constraints.

Eligibility Criteria For Certification Courses

Eligibility is non-existent when it comes to online certification courses in digital marketing, because there are no specifications for who can and cannot take a course. Anybody who wants to become a digital marketer can choose to take a course regardless of academic background. Companies offering online courses aim to teach digital marketing skills to anyone who is willing to learn.

Digital Marketing Courses

You can definitely kickstart your career through online digital marketing courses. Courses are a fast way to gain the necessary knowledge and skills needed to become successful in the field. The following courses are our top recommendations for any newcomer looking to become a digital marketer.

1. Thinkful Digital Marketing Course

This course is the best option if you want to kickstart a serious career in digital marketing. Thinkful’s digital marketing courses not only teach you everything you need to know to succeed in the field, but they also provide you with one-on-one mentorship and support.  Thinkful’s so confident that their courses will land you a job, that you pay nothing for your education until you’re employed. Thinkful’s Digital Marketing course is offered both full-time and part-time. You’ll learn how to manage all the key aspects of a digital marketing campaign, including:

• Email marketing
• Social media
• Search engine optimization (SEO)
• Paid search campaigns
• Content marketing
• Brand development

2. ClickMinded Digital Marketing Course

Here you can learn social media marketing, email marketing, paid advertising, google analytics, and much more. You’ll be taught by highly qualified professionals who have years of relevant experience. Although the cost of the course is high, it promises value in return for your money.

3. Google Digital Marketing Courses

Google’s online course platform, Digital Garage, offers many courses for free. The digital marketing courses they offer are their most popular courses. The following are some digital marketing courses you will find on Digital Garage:

• How to Make Sure Customers Find You Online
• Fundamentals of Digital Marketing
• How to Promote a Business With Online Advertising (Google Ads)
• How to Expand a Business to Other Countries
• Mobile Marketing
• YouTube Course
• Promote a Business With Content Marketing
• Social Media Advertising

These courses provide reading materials along with videos. The duration of the courses varies depending on the modules and reading material. Most of the courses provide some sort of certification, which is globally recognized.

4. Reliablesoft Academy

This digital marketing agency offers 7 courses to cover all the topics and skills needed to understand digital marketing. The 7 courses are as follows.

• Digital Marketing Basics
• Email Marketing
• Google Analytics
• Social Media Marketing
• eCommerce SEO
• Search Engine Optimization (SEO)
• Keyword Research
• Content Marketing

The courses are designed to explain the concepts and principles of digital marketing step-by-step. This methodology makes it simple for beginners. Since this is a certification course, it will definitely add value to your portfolio.

5. HubSpot Online Marketing Courses

You can get certified from this renowned company by opting for their digital marketing courses. Their courses include important topics like:

• Inbound Marketing
• Content Marketing
• Email Marketing
• Social Media Marketing
• Contextual Marketing

The best part is that the courses are free. They provide certification for most of their courses, but there are a few which they don’t.

6. Udacity Digital Marketing Course

This is another popular online digital marketing course. You’ll get personalized feedback on your projects and assignments as you progress. The course covers the following topics:

• Online Marketing Fundamentals
• Measure and Optimize with Google Analytics
• Search Engine Optimization (SEO)
• Search Engine Marketing with Google Ads
• Content Strategy
• Social Media Marketing
• Display Advertising
• Email Marketing

The duration of the course is around 3 months and you’ll pay $399 per month.

7. SEMRUSH Academy

Here you can find courses specializing in content marketing, SEO, affiliate marketing, social media marketing, and many other aspects of digital marketing. All of the courses are created in English, but some are also available in Spanish. Registration for the courses is free and you will get a certificate upon completion. The information is provided through videos and reading material.

8. Digital Marketing Certified Associate Certification Training (SimpliLearn)

Here, you can learn some of the basics along with the most useful tools in digital marketing. The course is specifically designed for beginners and it includes concepts such as SEO, pay-per-click, conversion optimization, and content marketing. This course is one of the most popular courses in digital marketing, and the course fees range from $750 to $1350.

You will get acquainted with more than 30 digital marketing tools throughout this course.

Why You Should Take A Digital Marketing Course

If you’re wondering if these courses will benefit you in your journey to becoming a successful digital marketer, then the answer is a resounding yes. These courses will help you in the following ways.

• Acquiring Skills: The skills that you acquire during these courses will be necessary if you want to land a job in the digital marketing field.
• Learning From Professionals: Most of these courses are taught by industry professionals. Their experiences, mistakes, and tips can teach you a lot so that you’re set up for success on your own journey.
• Career Options: Digital marketing is a vast field and it does not restrict you to one single domain. By learning different tools and concepts through these courses, you’ll have a wide range of career options in front of you.
• Salary Package: Getting a certification will directly impact your pay. A certification is proof that you have an advanced skill set, and it indicates that you can be an asset for the company.
• Time And Cost Efficient: There are plenty of online courses available these days. You can register for a course without burning a hole in your pocket, and you won’t need to waste gas money to commute.

Overall, a certification demonstrates your commitment to the field. It assures recruiters that you have the required skills to succeed in your role. A company will be more likely to consider you over those who don’t have a certification.

If you’ll like some help getting started in your digital marketing course and translating your skills into a career, Thinkful’s team is ready to answer your questions. Thinkful’s support team is prepared to guide you through your digital marketing education and job applications to help you ultimately land a job you’ll love.