Podcasts are a great way to keep your finger on the pulse of new developments in your industry (even while you’re at the gym or checking emails). With each new podcast episode, you’ll come away with new insights, fresh ideas, and great conversation starters for networking situations. It’s also great for those who might not have the time or money to dedicate to further study at the moment, but want to stay up to date with the latest marketing intel.
A selection of great podcast subscriptions is especially useful for digital marketers, as their profession is constantly changing and adapting to new technologies. In today’s fast-paced market, consumers are now more likely to gather information about brands through digital marketing, rather than traditional advertising media like newspapers, billboards and television.
To help you get started, we’ve put together a list of some of the most popular and highly-rated podcasts for digital marketers. Most podcasts are available on common hosting platforms like Apple podcasts, Google, RSS, Soundcloud, Spotify, and Stitcher. So don those headphones and let’s get listening.
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Top Digital Marketing Podcasts
Out of the numerous podcast options available, we’ve picked a few noteworthy titles for you below that are focused on digital marketing in general. If you’re ready to stay one step ahead of the pack and grab a weekly dose of digital marketing inspiration, look no further.
1. Ask GaryVee Podcast
This podcast offers awesome marketing content and interviews with leading entrepreneurs, as well as practical tips to keep you up to speed with the current digital marketing trends. Gary’s engaging and optimistic style will have you listening in as he responds to the marketing related questions thrown his way via the hashtag #AskGaryVee. Entrepreneurs can pick up a ton of relevant business advice, while enjoying an entertaining listen. It’s available on Apple Podcasts, Stitcher, Soundcloud, YouTube, and RSS.
2. Duct Tape Marketing
On air since 2009, Duct Tape Marketing is a podcast hosted by small business marketing expert John Jantsch. The weekly show features guest interviews, engaging discussions, and clever tips for digital marketing. Aside from the fundamentals, the show also focuses on organic SEO, word of mouth marketing, and content strategy. The episodes are short and sharp, offering a go-to resource for practical digital marketing advice and direction. It’s available for streaming or download through Apple Podcasts.
3. This Old Marketing
Hosted by Joe Pulizzi and Robert Rose, this podcast helps listeners understand the nuances of virtual media and content marketing. The format of the show is creative and compelling—highly recommended for mid-level to advanced content marketing trends and strategies. With over 185,000 dedicated subscribers, each episode begins with a monologue, followed by educational segments, each delivered with passion and authority. The hosts keep listeners engaged with witty banter and informative insights that will deepen your understanding of storytelling in today's fast-paced digital world.
4. The Mad Marketing Podcast
This podcast focuses on SEO and content marketing, with tips on branding for businesses of all sizes. Marcus Sheridan, HubSpot partner and founder of River Pools and Spas, serves up a host of digital marketing ideas by sharing his own experiences. SEO is an incredibly fast-moving area of digital marketing, so it certainly pays to have a go-to resource for fresh news and insights. It’s available on Apple Podcasts, Stitcher, and Spotify.
6. Marketing O’Clock
Marketing O'Clock is a weekly podcast designed to foster conversation within the digital marketing community. In recent episodes, they’ve explored topics like SEO, webmaster tools, TikTok and all things Google Search. The hosts have a fun dynamic and make it easy to learn while you listen. They also share successes, shortcomings and resources from their own day to day client work.
Any digital marketing expert worth their salt will tell you that SEO is a vital tool in the current digital marketing world. Making your website more visible through search engines is a direct pathway to increased traffic, more leads and greater revenue. It’s an unparalleled opportunity to increase brand awareness and convert browsers into customers. So up-to-the minute knowledge of SEO is essential in positioning yourself as an authoritative and trustworthy expert in the digital marketing field.
To keep up with the latest trends in SEO, be sure to check out the following podcasts that deal specifically with this area.
1. Authority Hacker Podcast
Authority Hacker Podcast is currently one of the best SEO podcasts going. Hosted by SEO experts Gael Breton and Mike Webster, the pod covers a range of SEO related topics, along with content marketing and some general digital marketing. It has more than 200 episodes at around one-hour in duration. It’s available on iTunes, SoundCloud, and Stitcher.
Hosted by Ross Dunn and John Carcut on WebmasterRadio.FM, SEO101 is a bi-weekly podcast with over 300 episodes to its name. The podcast primarily aims to improve your understanding of SEO. With its easy to understand language and format, it’s a great one for beginners, but even seasoned professionals will come away with new ideas too. It’s available on iTunes, SoundCloud, Stitcher, and itheartradio.
3. Search Engine Journal
Formerly known as Marketing Nerds and Search Engine Nerds, this is an interview-style podcast hosted by Brent Csutoras and Loren Baker. It focuses on SEO topics, as well as paid search, social media entrepreneurship, and content marketing. The hosts invite various industry guests to share their insights and strategies to address the top issues facing marketing professionals in the realm of SEO. The occasional contest and or giveaway is an added bonus for regular listeners. It’s available now on iTunes and Stitcher.
4. The Recipe for SEO Success
This is a great podcast for listeners of all skill levels, with the goal being to make SEO more accessible. Hosted by Kate Toon, who’s known for her range of online courses, Recipe for SEO Success provides straightforward advice and tips that can be quickly put into practice, whether you’re a marketing professional, freelancer or small business owner. The pod is designed to be accessible for all listeners, with zero technical jargon. It also features guest hosts from time to time. Most episodes feature helpful tips and recommendations on SEO, content marketing and website building.
Additional Resources for Digital Marketers
Podcasts are excellent for learning about digital marketing trends, news, interviews, and tips for improving your digital marketing game. For further learning, it’s also a great idea to check out digital marketing blogs, books, and video lectures available online.
Aside from your technical knowledge, it’s important to also remember your soft skills, like communication and teamwork. Being a persuasive communicator and a good collaborator are some of the most highly-rated attributes in a digital marketer. Our Digital Marketing bootcamp is designed to help you fine-tune all of those skills while building an interview-ready portfolio. Even if you’re already working in a digital marketing related domain, upskilling is essential in today’s competitive work environment. If you want to learn the technical skills needed to build an audience, create a brand, and drive sales, check out let’s chat about your future in tech.
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