As technology’s becoming an essential part of our daily lives, the landscape of marketing has also gone digital.
There’s a rapid increase in the demand for people who know the ins and outs of digital marketing. The best part is that you don’t necessarily need academic qualifications to be a successful digital marketer. What you need is a knack for a specific market and basic digital marketing skills.
If you’re a beginner, the right kind of tools will improve your understanding of the industry and accelerate your growth. People often rush to an exclusive set of apps or programs to set themselves apart from the rest of the competition. But that might not always be the best way for you to excel. For that reason, we’re going to talk about the essential tools that’ll help you gain a clear understanding of specific areas of digital marketing. These areas include design, social media, content creation, and more.
For your convenience, we’ve put together a list of some of the best digital marketing tools. These tools can be used if you want to excel in digital marketing. We’ve tried to include resources that are either free or have free versions for the most part too. Also, we’ve suggested similar tools that can either be used as alternatives or as more specialized versions.
Attend a Free Webinar
Our workshops help you start your journey to a new career, create opportunities to collaborate with like-minded experts and students, or teach you a new skill.
Top Digital Marketing Tools
With that being said, let’s dive into it! Here are some of the best digital marketing tools.
Google Analytics (Website Analytics): Where would a marketer be without Google? Google Analytics, affectionally called GA by many, provides an in-depth and detailed analysis of the people who visit your website. Analytics are essential to track the growth of your business and the effectiveness of your campaigns.
Also look into: Kissmetrics, Google Keywords Planner
Mailchimp (Email Marketing Tool): Mailchimp is one of the most popular digital marketing tools. It’s an all-in-one marketing platform, especially for small businesses. It provides a wide range of services for free. With easily accessible ‘Campaigns’ for all your clients, A-B split tests, and easy email-templates, Mailchimp allows you to get in touch with your clients in the most efficient manner. It also provides stats and analytical data.
Also look into: Iterable, GetResponse
WordPress (Content Creation): Created in 2003, WordPress is a super popular tool. It powers 30% of the internet. It’s an open source Content Management System (CMS) that allows you to easily start your own website for business or personal use. With almost 11,000 different themes that are available as templates on WordPress, you can develop a website that suits your taste and purpose. WordPress is available free of cost.
Also look into: Postable, WordPress Calendar extension
Feedly (Content Curation): As the name suggests, Feedly is a feed reader that compiles the information (especially news) from relevant sources around the web and presents it to you in one place. With the use of the AI assistant Leo, Feedly researches topics and sources, prioritizes the important stuff, and aggregates the content from different platforms into one convenient platform. All you have to do is define your areas of interest or even the keywords, and the AI will present the relevant content to you. Feedly not only allows you to declutter your feed but also helps you keep track of the competition so that you can be on top of the latest trends.
Also look into: Buzzsumo, Scoop.it
SEMRush (Search Engine Optimization): SEMRush is a comprehensive SaaS platform that provides insights and data to power up the online visibility strategy across multiple channels including search, advertising, social media, and content marketing. Even though SEMRush is a paid service, it’s definitely worth the money because of the level of specialization that the platform offers. It consists of over 30 tools grouped into 5 major categories – Competitive Research, Keyword Research, Link Building, Rank Tracking, On-Page, and Tech SEO.
Also look into: Ahrefs, Moz
Unbounce (Website Marketing): Websites help to legitimize any business or campaign. Unbounce is a popular landing page creator. It provides varied subscription plans depending on the traffic on your website. For $80 per month, you can create unlimited custom landing pages up to 500 conversions. The best part is you don’t need any knowledge of coding to use it. You can simply use their drag-and-drop builder to choose from their 100+ templates and create tailor-made pages for each of your campaigns.
Also look into: Instapage, Wix
Slack (Team Management): A good team is like a well-oiled machine and communication is the key to efficiency. Slack helps you with that. Slack is a communication platform that brings teams together in one virtual place. Simply put, Slack replaces the traditional function of emails in a company. Rather than an inbox, it organizes the messages into ‘Channels’ corresponding to different requirements (like #customer-support) that are accessible to all of the relevant members. This keeps everyone in the loop without the clutter of multiple emails in segregated inboxes. An attractive feature of Slack is that you can notify specific members by tagging their name. Slack also enables you to mute the less-urgent Channels to focus on the work at hand. Also look into: Chanty, Fleep
Canva (Content Design): With over 6.7 million users, Canva is a free of cost one-stop design tool for non-designers. It allows you to create trendy graphics for print and social media. You don’t need to be an equipped designer or an artist to use this site. Its user interface is fairly easy and uncomplicated. Also because of how popular it is, hundreds of user guides and tutorials on how to use Canva are available.
Also look into: Visme, PowToon
Trello: If you relish a good list, Trello is the complete package. This is a powerful digital content management/visual collaboration platform that makes brainstorming with remote teams easier. Digital marketing agencies use Trello to collaborate, communicate, and coordinate on projects. Trello uses boards (something like post-it notes) to organize projects. In a single glance, you’ll be able to see where your team is at in a project.
Also look into: Jira, Todoist
The Fast Track to A Digital Marketing Career
You’ve now got a basic understanding of some useful tools you can apply in your digital marketing career. If you make use of great marketing tools, you’ll create unparalleled marketing campaigns.
If you’re looking for guidance to gain an in-depth understanding of what digital marketing is, we also offer two kinds of specialized digital marketing courses.
Launch Your Digital Marketing Career
Learn the technical skills needed to build an audience, create a brand, and drive sales. Study with a flexible, online schedule, a personal mentor, and peer groups.