Everyone has at least one gadget they love—be it a smartphone, tablet, mobile app, or bluetooth device. But have you ever wondered how these products were designed and developed? Product managers guide various teams to coordinate and work together as they launch and promote new tech solutions.

This article takes an in-depth look at the field of product management and how to pursue a career in this exciting new tech track.  

What Is Product Management?

Product management is the practice of researching, planning, and implementing strategies to develop, launch, and promote products, all while also managing their distribution. This wide array of responsibilities is delegated across teams and processes that coordinate throughout the product cycle.

The majority of product management professionals spend their time on:

What is a Product Manager?

A product manager’s job is to identify customers’ needs along with the larger objectives of the business, and incorporate them into products. They work through the process of transforming the vision of a product into reality. The product manager is the go-to person for any decisions related to the product.

What Does a Product Manager Do?

Key tasks performed by product managers include:

Skills of a Product Manager

Being a product manager requires you to deal with multiple teams, manage the process of developing a product and launching it, work under pressure, and multitask. The skills required to succeed in this role include:

Getting Hired as a Product Manager

Product management is a rewarding career path filled with new opportunities. As companies and businesses launch new products, they require product managers to oversee the product life cycle. There are several ways to begin your career as a product manager, depending on whether you’re just starting out or a professional transitioning into this field. Traditional paths include getting a bachelor’s degree in business, economics, statistics, or other related discipline. Other paths include taking online courses and programs. While there’s no single correct way, below are some paths to follow to get hired as a product manager.

Get Educated

A product manager’s job requires a lot of technical expertise, skill, and knowledge. Below are some of the options for earning the educational qualifications required to become a product manager.

Learn on the Job

You’re unlikely to find a role in product management with no prior experience. You have to look for opportunities to gain relevant skills and experience, which can be done while working in a company. Below are some options to consider if you follow this path.

Get Certified

Certifications expand your knowledge and skills, enhance your professional credibility, and provide you with an edge over others in a competitive job market. Through certifications, you can learn:

Create an Outstanding Portfolio

While a resume provides a recruiter with details of your educational background, skills, and certifications, a portfolio gives them a deeper understanding of your work and how you implement your knowledge and skills. A product management portfolio should consist of the project case studies that you’ve worked on. Each business has a goal, and through your case studies, you have to show the recruiter your potential contribution to achieving that goal.

To create a product management portfolio:

Nail the Interview

Interview preparation is a crucial step in the process of getting hired. Ensure that you have researched the company or organization. Prepare in advance and research commonly asked questions—and practice your answers.

When you get an interview call, you should do in-depth research about the company and its products. Some commonly asked questions in a product manager job interview include:

Careers in Product Management

You might find yourself in many different roles throughout your career as a product manager. Some of those roles could include:

But every Chief Product Officer started with an entry-level role. Once you perfect your portfolio, ace the interview, and get hired in your first product management job, you’ll be well on the way to a long career. If you need a little motivation before hitting up those job boards, read our guide to careers in product management (and how much they pay).

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