Companies of all sizes rely on smart marketing strategies to succeed. And when the C suite needs to know more about their target demographic, where their ad dollars are going, and how they stack up against the competition, they turn to the marketing team.
Marketing jobs are exciting, challenging, rewarding - and most importantly, on the rise. As of January 2020, there were 30,608 positions advertised nationwide on Glassdoor.
And it’s clear why they’re in such high demand: digital marketers interpret data, bring the brand to life, and discover new ways to help the company stand out from the competition. But with a steady rise in new social platforms, more detailed user data, and robust analytics tools, employers are looking for a very specific set of skills to complete their marketing department.
That's why we're thrilled to announce the latest addition to our course offerings: Digital Marketing Flex.
Who Should Take This Course
Digital Marketing Flex is ideal for anyone who is:
- Currently in a different field, but wants to transition to marketing.
- Already in a marketing role, but needs the skills to level up and make a bigger impact.
- Ready to build on their Bachelors or Masters degree with the technical skills employers are looking for.
Whether you’ve dabbled with Facebook Ads and Google Analytics and you’re motivated to get the next promotion, or you’re hoping to transition from a different field into a high-dollar marketing career - Digital Marketing Flex will give you the skills, confidence, and portfolio you need to take the next step. And all in only three months.
What You'll Learn
This course will introduce you to the principles of marketing and branding. You’ll complete projects that reflect the real-life problems and scenarios you’ll face in the marketing world - all while using industry-standard tools to create, publish, and analyze the results of your work.
- Design, implement and manage a marketing campaign. Translate specific company objectives into an effective campaign that leverages social, search, and e-mail. Set meaningful, attainable goals, and use key performance indicators to track your progress.
- Discover new insights about your customer. Reveal valuable information about your site visitors, and use it to refine your marketing strategy. Develop buyer personas that illustrate your findings for the rest of the company.
- Build a brand. Learn how to use the design elements and language that resonates with your customers. Are you constantly weighing design critiques from Sales, Communications, and your VP? Back-up your decisions with real user data with A/B tests. Tailor your message for WordPress, Mailchimp, and every major platform from Facebook and LinkedIn to TikTok and YouTube.
- Maximize ROI with search marketing. Go beyond the Google Analytics basics with dashboards and automated rules that deliver the stats you need as efficiently as possible. (No more frantic data-collecting and spreadsheet-creating hours before the leadership meeting). Launch a Google Ads campaign that makes the most of your budget and consistently generates new leads.
For a deep-dive into the course tools and outline, check out our Digital Marketing Flex curriculum.
How You'll Learn
The beauty of this course is that you’re able to study and attend classes based on what fits your needs. Learn from anywhere that has (reliable) wifi.
Complete this part-time course on your schedule, finishing all course-work in only three months.
You'll work on a handful of capstone projects that will help translate complex skills into interview-relevant work.
The course is online, but you won’t be alone. You’ll have a skilled marketing professional helping you every step of the way. Through weekly one-on-one sessions, your mentor will answer questions, help you troubleshoot problems, and give you a real-world marketing perspective.
Our career coaches are dedicated to finding you a new career that matches your passions and skills. Learn job searching tips, interview skills, create your marketing portfolio, and more.
Job Placement Assistance
We’re committed to launching your marketing career. We’ll help you find the right position, with a company that needs your digital marketing expertise.
In select cities, students can take advantage of our tuition refund guarantee: if you don't land a qualifying position in tech within six months of graduation, you get your money back. Seriously.
Our Income Share Agreement
If the cost of the course is a challenge, you can start our program with no upfront payment. Only pay back your tuition once you land a new career in digital marketing.
Networking & Community
Throughout the course, you’ll have an online community of cohorts to offer feedback and encouragement. We’ll help you expand your local network and develop connections with key contacts in the marketing industry.
Ready to take the next step and join the world’s next workforce with a digital marketing career? Find out more about our curriculum, and apply now to get started.