It’s an age-old adage that businesses swear by: “The customer is always right”. We all know it’s important to provide good quality products and great service if you want to keep your customers. But more recently, businesses have taken it a step further and have started to involve customers in the process of developing their products and services too. It makes sense, right?

One of the most important roles of a product manager is to align their products with the needs, demands, and feedback of customers. They’re called the customer’s advocates, because they incorporate their interactions with customers into the process of developing products for them. A product manager looks over the whole process of product development, including strategy, roadmap, development of the product, and its market launch.

And they need an effective toolkit to get it all done.

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Top Tools Used by Product Managers

There are multiple tools available for each step in a product lifecycle. For example, tools like SurveyMonkey and Typeform help you ask customers questions about the product. Roadmapping software like ProductPlan helps product managers to build and share product roadmaps. Tools like Pendo and Amplitude help product managers gain insights into how visitors to your product website are engaging with your content and the product.

These valuable insights into consumer behavior enable product managers to produce and design tailor-made products.

Selecting the Right Tools to Optimize Your Product

Ironically, product managers often waste a lot of time finding the perfect app to save time. New software and tools are released every day, offering different services, plans, and specialized functions. It can become difficult to find the right software when you’re being overloaded with information.

Product managers already have enough important decisions to make, which is why we have curated a list of tools for customer interaction to make this process easier. Some of these tools are widely popular, while others are rare finds—but we’ve made sure that all of these are easily accessible.

Below is a list of software tools that you can use for varied types of customer interactions. We’ve also included a couple of additional recommended apps below each one, which can be used as alternatives to the described software.

Hopefully the above selection will help save you time and effort in deciding which products will help you and your business the most.

Learn Product Management with Thinkful

If you’re looking to gain a complete understanding of product management, Thinkful also offers a part-time Product Management course. Experienced instructors will take you through the fundamentals of product management over six months. You’ll learn how to think like a product manager, product discovery, building projects, and launching and iterating on products, among other things. At the end of the course, you’ll be ready to launch your career as a product manager with the help of a career adviser, along with rigorous interview prep. You’ll learn 100% online with 15-days of free, immediate access.

If you’re still deciding which career you’d like to pursue, Thinkful also provides specialized courses in software engineering, UX/UI design, data science, digital marketing, data analytics, and technical project management. Head on over to our blog for more inspiration.

Launch Your Product Management Career

Learn how to manage product lifecycles from industry professionals, 100% online, with the security of a career guarantee when you graduate.



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