About Web Design:
The internet has become a part of our everyday lives. If you have a question or an interest, the internet is your first stop. But what lies behind your attraction to certain online stores, e-marketing solutions, and specific websites?
Web design is a huge part of the attraction. The entire web presence of a business depends on its website design. Web design affects SEO, or the process associated with the rankings of websites on search engines. It’s also instrumental in influencing the behavior of website visitors. Web design is then ultimately responsible for the perception of the brand from consumers.
When the internet first became popular, people used to browse websites from their desktops. Now, web browsing often takes place on phones and tablets. Because of that, web design for mobile platforms has become as important as desktop design.
In this article, we’re going to discuss web design in detail. If you’re interested in becoming a web designer or you’re simply curious about the process of design, we’ve got all the information you need to explore this exciting, growing field.
Elements of Web Design:
Web design can be considered an art form. Each web designer approaches web design differently. However, some standard concepts and design principles are universally accepted and applied. These include:
Website layout and visual appearance: Humans are visual beings. For a website to catch and hold a visitor’s attention, it needs to have a pleasing appearance. The moment the webpage loads on the screen, if the user sees a cluttered layout, hard to read text, or a complex design, they’ll exit out of the page.
This means that when a web designer is creating a website, it should be simple, clean, and accessible. The design items should be organized properly, and the use of graphics and photography should supplement the information on the website.
Color scheme: Color choice and coordination is an integral part of the visual appearance of a website. The web designers must choose the colors based on the project specifications and the client’s preference. A website for a kindergarten school can use primary and bright colors, but a website for the Supreme Court will use a different color palette denoting professionalism.
Typography: Typography or fonts that the web designer chooses are very important. The type of font used may vary from client to client. For example, formal professions like doctors and lawyers are likely to use serif fonts. What’s most important though, is that the font is easy to read.
Navigation: Website navigation involves site architecture, menus, and other tools that help users navigate the information they’re looking for. Good navigation allows the user to move around the website easily, which is vital for a positive user experience. For example, if a webpage has a ton of content on one page that requires the user to scroll a lot, the web designers can add directional arrows. These arrows help the user to directly go to a particular section. A ‘Back to Top’ button at the end can also make navigation easier and improve the overall user experience.
Content: The information about what a business and its brand are about can be conveyed through content on the website. This content should be easy to understand, well-organized, and informative. The primary selling point of the brand or product should be conveyed quickly to the user. That means extra words as well as long and complex sentences should be avoided.
Mobile-friendly: In 2016, the amount of website traffic from mobiles was reported to be higher than the traffic from desktops. This means that more and more people are accessing websites on their mobile devices instead of their computers. All websites should be adapted to mobile devices as well as desktop.
Elements of a User-Friendly Web Design:
A website needs to be user-friendly to be successful. So it’s time to discuss the factors that make this possible.
•Compatibility – A website should be designed in a way that’s compatible with all of the most common operating systems, devices, and browsers.
•Technology – As technology is constantly evolving, designers need to stay dynamic and upgrade websites according to the changing requirements.
•Interactive – Increasing the time that users spend on a website is important for many reasons including SEO and converting users into clients. Adding elements like a comment section and opinion polls can increase the time that users spend on a website.
•Multimedia – The incorporation of relevant video and audio on a website can help users understand the information on the site easier.
Types of Web Design:
There are many styles of website design including fixed, static, liquid, and fluid designs. Since most people access websites through their mobile devices, responsive and adaptive styles are very important.
•Fixed design – In this design, the width of the web pages doesn’t change when the browser is changed. For example, when the user views a fixed design website on their mobile phone or tablet, the content won’t automatically resize. This can cause issues in the user experience.
•Liquid/Fluid design – In this design, the content of the web page spreads itself to fill the width of the web browser when it’s expanded. This means that the website will adjust smoothly into any space that the browser provides.
•Adaptive design – This type uses more than one version of a website. These versions are customized for different screen sizes. When a website is created using adaptive design, it detects which version needs to be displayed and adjusts accordingly.
•Responsive design – When a website is created using a responsive design, depending on the size of the screen, its content moves dynamically. It incorporates the use of CSS media queries, flexible grids, layouts, and images. The website automatically accommodates resolution, script, and image size as the user switches from one device to another.
What Do Web Designers Do?
A web designer is an IT professional who works on the visual layout, the appearance, and the overall usability of a website. A good web designer should be skilled in both the creative and technical aspects of the job. An important part of the job of web designers is to visualize the site and then convert that vision into a functioning website.
Web Designer vs Web Developer
The terms ‘web designer’ and ‘web developer’ are often used interchangeably, but they mean different things. Some of the differences are:
•A web designer is concerned with the overall visual and aesthetic portion of the website.
•Designers focus more on the user experience.
•They use software like Adobe Photoshop for the visual aspect of the website. To create designs, they use code like HTML and Cascading Style Sheets (CSS).
•A web developer builds applications on the internet. They take a design and create a website from it.
•Developers use coding languages to build the core structure of a website.
How to Become a Web Designer
Here are some steps that you can follow to get started in web design:
1) Learn the principles and best practices of web design like basic drawing, web design theory, and UX.
2) Master a web design software like Adobe Photoshop or Adobe Dreamweaver.
3) Learn a programming language like HTML/CSS, Python, or Java.
4) Learn web design through an online UX design bootcamp.
Web design is a creative and lucrative field. There are many aspects involved in design, and the technology is rapidly evolving. If you’re ready to apply your creativity to a long-term career, it’s time to explore the core features of UX design.