Marketing is constantly evolving, and if you’re a digital marketer who wants to progress in the field, it’s important that you evolve with it. It’s imperative that you stay up to date with the latest trends and changes that are taking place in the digital revolution. The buying habits of customers are constantly changing, and you need to change your marketing and selling techniques, too.
That’s why we compiled a list of books that deal with various aspects of digital marketing. These books will help you keep up with the new platforms, strategies, and techniques that will help you build a brand and lure in new customers.
Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
By Daniel Rowles
This book has all the information you need to know about building a brand through digital marketing campaigns. Everything including planning, optimizing, analyzing, and measuring the results of your digital marketing campaign are covered in this book. Whether you’re an entry-level digital marketer or a seasoned brand strategist, this book will help you find a way of building your identity online.
Rowles elaborates on how you can utilize social media, content, select channels, and web analytics to help your brand go digital.
Digital Marketing for Dummies
By Ryan Deiss & Russ Henneberry
The title of this book makes the topic quite clear! The authors have cleverly highlighted all the topics and concepts that can help you in your digital marketing journey. Beginners in this field will benefit greatly from the experience of the authors.
This book talks about how you can drive traffic to your website through channels such as social media, search engines, advertisements, and email marketing. This book also discusses Search Engine Optimization (SEO) and Search Engine Marketing (SEM), as well as all the information you need to drive your brand forward in today’s cut-throat market.
Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising
By Cory Rabazinsky
Are you interested in how Google AdWords works? Even if you don’t specialize in pay-per-click advertising, any digital marketer worth their salt should at least know the basics of Google AdWords. Cory Rabazinsky explains it all in this book. You’ll get to see the 8-step process that acts as a blueprint to AdWords. This process includes:
•Account and Campaign Structure
•Location, Location, Location
•Bidding and Budgeting
•Keyword and Match Types
•Optimizing and Testing
Along with these, the examples of some successful campaigns will motivate and strengthen your belief in digital marketing. The book offers a lot of value to beginners as well as those who are farther along in this field.
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
By Carlos Gil
In today’s world where everyone is encouraging you to use digital platforms to expand and popularize your brand, Carlos Gil presents a different perspective. Gil does not reject digital marketing altogether but emphasizes the value of human connection.
Marketing should be customer-oriented instead of merely focusing on brand promotion. It is essential to identify the target audience and engage with them. For the author, it is crucial to tell your story in a personable manner, and he gives examples of Kim Kardashian and Kanye West to explain his points. How a brand engages with its customers defines its leader and their principles.
Blogging: A Practical Guide to Plan Your Blog: Start Your Profitable Home-Based Business with a Successful Blog
By Jo and Dale Reardon
Blogs have become a pivotal part of almost any digital marketing strategy. So, why not utilize them to promote your brand? In this book, you will get to know how to set up your blog and run it successfully. In order to do this, the authors suggests these 10 steps:
•Define Your Goals
•Choose Your Site Name
•Manage Your Technology
•Define Your Target Audience
•Identify Your Keyword Phrases
•Define Your Blog Categories
•Create Your Content Strategy
•Create Your Blog Publishing Schedule
•Decide What Type of Content to Publish
•Decide Who Will Do What
You will also find some useful tips on how to attract readers to your blog and promote your brand.
Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon Kingsnorth
In order to launch a successful digital marketing campaign, You’ll need to consider your target audience and the objectives of your business. Once you’ve done that, you need a well-planned marketing strategy. To achieve your goals, you need to align with the appropriate marketing techniques. This book will teach you how to employ strategic thinking while using digital media to deliver tangible business success.
Digital Marketing Strategy analyzes the necessary techniques and channels of digital marketing like social media, user experience, display advertising, and CRM. The book also focuses on the broader aspects of implementation including planning, integration with overall company aims, and presenting to decision-makers.
Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing
By Ian Brodie
Email is a powerful channel for digital marketing. In this book, the author reveals popular techniques that will allow you to connect with prospective clients, build trust-based relationships, and turn your email subscribers into paying clients.
From building a strong understanding of client needs to generating loyal customers through emails, this book will teach you everything you need to know about the art of email persuasion.
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
By Ilya Katsov
The author of this book, Ilya Katsov, is a data scientist. In his book, he explains how artificial intelligence is used by various companies. For instance, artificial intelligence is used in promotions, pricing strategies, and advertisements. He also explains algorithmic marketing really well.
The book also talks about key concepts such as machine learning, attribution modeling, product discovery, and search methods. All in all, this book is a comprehensive guide to advanced marketing automation. It is recommended for professionals in fields like data science, software engineering, product management, and digital marketing.
By Doug Sahlin and Jan Zimmerman
If you’re not utilizing social media platforms to market your brand, then you’re missing out on the opportunity to connect to millions of potential customers. This bestselling guide to social media marketing contains information on various aspects of social media like cybersocial tools and social media mix. Along with that, it explains how you can use popular platforms like Twitter, Facebook, Pinterest, Google +, blogs, Snapchat, Instagram, Tumblr, Vimeo, and many others to achieve your digital marketing goals.
Social Media Marketing All-In-One for Dummies is the perfect guidebook for social media strategists, marketers, and publicists. It is also useful for professionals responsible for implementing and managing an organization′s social media strategy.
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
By Matthew Dixon, Nick Toman, and Rick DeLisi
Most people believe that customer loyalty is earned by providing quality services and customer satisfaction. But the authors of this book have a different opinion. According to them, “Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be.”
This digital marketing book lays down some of the most important principles to get customer loyalty. One of the important principles is a self-service channel. An important thing to note from this book is that “most customers don’t want to be “wowed”; they want an effortless experience.” The book also offers numerous tools and templates that you can apply to boost service, minimize costs, and secure customer loyalty.
We understand that as an aspiring digital marketer, you’re probably quite busy, and reading every book on this list could be a daunting challenge. We recommend that you choose the books that interest you the most out of the list. These are some books that will definitely help you understand how to optimize digital platforms and implement innovative strategies for your business.
If you’re interested in diving even deeper into digital marketing, try a digital marketing bootcamp to learn the skills that will lead to a lasting, lucrative career. And if you want to be competitive in this evolving field, make sure you keep up to date on the latest tech, tools, and tips for digital marketers.