Digital marketing is a method of advertising a company’s goods or services online through apps, sites, social media and search engines. This form of marketing focuses on reaching consumers through their phone, laptop, or any other smart device.

Digital marketing is an ever-evolving field. Billions of people actively use the internet, and because of that, marketing has shifted from traditional commercial ads, billboards and paper ads to web-based approaches.

We’re going to dive into the basics of digital marketing for beginners, as well as the different forms of digital marketing. If you’ve considered starting a career as a digital marketer, or you’re simply interested in the field, read on for our beginner’s guide to digital marketing.

How Is Digital Marketing Different from Traditional Marketing?

The first step in learning about digital marketing is to understand how it differs from traditional marketing.

Despite the differences in digital and traditional marketing, both methods have similar objectives. Choosing which marketing channels to use entirely depends on the purpose of the marketing. Both styles of marketing, however, need to focus on the target audience first and foremost before setting up any marketing strategy.

Types Of Digital Marketing

Now that you have a basic understanding of digital marketing, it’s time to dive a little bit deeper into the specifics. There are many areas of focus when it comes to digital marketing, and each focus can be used for different purposes. If you’re looking to start a career in digital marketing it’s important to have an understanding of all of these areas that we are about to speak of.  You can also make a career out of specializing in one specific area.

  1. Search Engine Optimization (SEO):

2)  Search Engine Marketing (SEM):

3)    Email Marketing:

4)    Online Advertising

5)    Smartphone Marketing

6) Content Marketing

7) Social Media Marketing

8) Viral Marketing

Digital marketing is a huge industry that is continuing to grow and evolve everyday. There is a lot that goes into it, but it can be an incredibly fun and rewarding career. If you’re interested in becoming a digital marketer, Thinkful’s digital marketing course is the fastest way to kickstart your career.

Share this article